Overview
- Ferrari unveiled the Luce at a tightly controlled launch in Rome on Monday, presenting its first fully electric, four-motor, five-seat production model.
- The Luce was priced at about €550,000 (roughly $640,000) and credited to LoveFrom and Sir Jony Ive for its minimalist design.
- Public reaction was hostile online and in media, a former chairman warned the model risks harming the marque’s identity, and Ferrari shares fell roughly 6–8% after the reveal.
- CEO Benedetto Vigna defended the car at a Modena event, saying customer orders are already arriving and the company expects production to start in late 2026 or early 2027.
- Ferrari says the Luce will be a small-volume halo to attract ultra-wealthy EV buyers and inform future strategy as the company maintains combustion and hybrid models and targets selective EV growth.