Overview
- Ferrari opened orders after revealing the Luce in Rome on Monday, a four‑door, five‑seat battery‑electric vehicle co‑designed with LoveFrom that packs four motors, a 122 kWh battery and more than 1,000 horsepower.
- The company set Italian starting price at about €550,000 and said production will begin in late 2026 with deliveries expected in late 2026 or early 2027.
- Early public and analyst reaction centered on the Luce’s smooth, glass‑heavy styling, which many said departs from classic Ferrari looks and prompted social media and industry backlash.
- Markets reacted immediately: Ferrari’s shares fell roughly 6–8% after the reveal, wiping billions from its market value as investors flagged demand and residual‑value risks for expensive EVs.
- Ferrari stresses the Luce is a halo, limited‑volume test of electric technology, backed by more than 60 new patents and an in‑house acoustic system designed to reproduce an emotional driving sound.