Overview
- Ferrari publicly revealed the Luce on Tuesday with full specs and Italian pricing, advertising a 122 kWh battery, about 530 km range, four independent motors, 0–100 km/h in roughly 2.5 seconds, a top speed above 310 km/h, and an Italian starting price of €550,000.
- The car was developed with LoveFrom, led by Jony Ive and Mark Newson, and emphasizes a minimalist, interior‑led design, five seats and extensive bespoke options including 35 paint choices and many personalization upgrades.
- Investor confidence wavered after the launch as Milan trading saw Ferrari shares drop as much as 8%, and former chairman Luca di Montezemolo publicly warned the design could harm the brand.
- Attendees and reporters described unusually strict launch controls, reporting sealed devices, company‑provided photographers and NDAs with a reported €600,000 leak penalty, while some tech creators received earlier or preferential access.
- Ferrari positions Luce within a revised electrification plan that mixes combustion, hybrid and battery EVs, and competitors such as Lamborghini say they will follow different EV timetables; customer demand and market reaction will determine Luce’s effect on Ferrari’s brand and sales.