Overview
- Ferrari revealed the Luce last week as its first battery‑electric production model and opened orders with production due to begin in late 2026 and deliveries into late 2026–early 2027.
- The five‑seat Luce uses a 122 kWh modular battery and four independent wheel motors to deliver roughly 1,050 horsepower, a WLTP range near 329 miles and 350 kW rapid charging capability.
- Public reaction focused on the Luce’s radical LoveFrom design and minimalist, tactile interior that rejects large touchscreens in favor of physical controls and recycled aluminium and leather, prompting heavy online criticism.
- Investors pushed Ferrari shares down about 8% after the reveal but analysts including Berenberg and UBS say risk is limited because Ferrari expects low volumes under 1,000 units early on and can reassign factory capacity to protect margins.
- The name and styling drew further attention when Mazda Europe highlighted its historic use of 'Luce' and rivals briefly mocked the design on social media, while dealers and customer feedback over the coming weeks will determine the car’s commercial fate.