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Ferrari Unveils Luce, Its First Production Battery‑Electric Car

The Luce is meant to set Ferrari’s vision for luxury EVs by pairing in‑house engineering with LoveFrom design to signal a cautious shift in the company’s product mix.

Overview

  • Ferrari unveiled the Luce on Monday as a four‑door, five‑seat battery electric car with one motor at each wheel, total power above 1,000 horsepower, a top speed over 310 kph, and a claimed range of more than 500 kilometres.
  • The company gave the Luce premium specifications and features including a 122 kWh battery, active suspension, four‑wheel steering and a bespoke system that amplifies drivetrain vibrations to create a distinct electric Ferrari sound.
  • Ferrari says it developed the motors, battery, inverters and chassis in‑house and that more than 60 patents underpin the Luce, while design and cockpit work involved LoveFrom, the studio co‑founded by Jony Ive.
  • The car is priced in the roughly €500,000–€550,000 band and Ferrari expects first deliveries in late 2026 with some reports projecting early 2027 arrivals for customers.
  • Ferrari frames the Luce as a halo model to define luxury electrification for younger and tech‑oriented wealthy buyers as it scales back wider EV targets to about 20% of its lineup by 2030 and delays a second EV to at least 2028 due to weak high‑performance EV demand.