Overview
- The Luce, which Ferrari unveiled on 25 May, is a four‑door, five‑seat grand tourer powered by four independent wheel motors, an 800V architecture and a 122 kWh battery claiming about 1,050 hp, 0–100 km/h in 2.5 seconds and more than 530 km range.
- Design was led by LoveFrom with Sir Jony Ive and Marc Newson and presents a minimalist, glass‑heavy fastback with rear‑hinged doors and a cabin focused on physical controls rather than full‑width screens.
- Ferrari developed key systems in Maranello, including the battery pack and vehicle control software, filed more than 60 related patents and built an in‑house acoustic system that captures and amplifies real drivetrain vibrations instead of using prerecorded sounds.
- Orders opened at the Rome reveal with a listed Italian starting price of €550,000 and deliveries expected from late 2026 into early 2027, while markets reacted negatively and shares fell by roughly 7–8% in early trading.
- Ferrari frames Luce as a statement model within a ‘multi‑energy’ strategy that keeps combustion and hybrid cars in the range and tests demand for ultra‑premium EVs rather than signaling a rapid shift to mass electrification.