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Ferrari Unveils Luce, Its First Production All‑Electric Five‑Seat Car

Ferrari says the limited‑run Luce will test wealthy buyers’ appetite for electric models to guide the marque’s future electrification.

Overview

  • Ferrari revealed the Luce after a secret multi‑year collaboration with LoveFrom, the studio led by Jony Ive and Marc Newson, which produced the car’s minimalist exterior and tactile interior.
  • Designers emphasized physical, tactile controls over touchscreens and used materials such as recycled aluminium and leather while avoiding plastic, with details like an E Ink display on the physical key.
  • Ferrari published performance and technical specs that include four independent wheel motors, about 1,035–1,050 horsepower, a 122 kWh battery, a WLTP range near 329 miles, and 350 kW charging that Ferrari says can take the battery from 10 to 80 percent in roughly 20 minutes.
  • The Luce is Ferrari’s largest model to date with five seats and a 597‑litre boot, it carries a roughly €550,000 price tag, and the unveiling produced strong public debate plus a short‑term market reaction even as Ferrari says orders are arriving.
  • Ferrari frames the Luce as a limited halo rather than a mass electrification move and plans production in late 2026 with deliveries running into late 2026 and early 2027 as the company gauges demand and informs its EV strategy.