Overview
- Ferrari revealed the Luce in Rome on Tuesday, confirming a base price near €550,000 and a production run from the new E‑Building that will begin late 2026 with first European deliveries in late 2026 or early 2027.
- The Luce is built on a bespoke EV platform with four independent motors (one per wheel) that deliver roughly 1,050 horsepower, accelerate 0–100 km/h in about 2.5 seconds, exceed 310 km/h, and use a 122 kWh structural battery with 800‑volt architecture and ultra‑fast charging.
- Design work led by LoveFrom and Jony Ive produced Ferrari’s first four‑door, five‑seat production car with a large glasshouse, a tech‑forward interior and a bespoke acoustic system that captures real mechanical vibrations via an accelerometer and amplifies them to recreate a Ferrari‑like sound.
- The unveiling provoked strong, split reactions from owners, critics and a former Ferrari president, and investors pushed the stock down sharply in Milan as analysts flagged high R&D costs and questions about demand for an ultra‑premium EV.
- The Luce marks a deliberate, limited move in Ferrari’s ‘neutrality technology’ plan that keeps combustion and hybrids; the launch tests whether Ferrari can protect exclusivity and resale value while reaching buyers who prioritize luxury EV tech, especially in markets like China.