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Ferrari Unveils Luce, Its First All‑Electric Production Car

Priced as an exclusive halo model, it will protect Ferrari’s brand as the company gauges demand for full electric vehicles.

Overview

  • Ferrari presented the Luce at a launch in Rome, revealing it as the company’s first fully electric production model and marking the latest step in its gradual move to electrification.
  • The Luce uses four independent electric motors for about 1,113 horsepower, a 122 kWh lithium‑ion battery with an 880 V architecture and a stated WLTP range of roughly 530–531 km.
  • Ferrari cites 0–100 km/h in 2.5 seconds and a top speed above 310 km/h but the car weighs about 2.26 tonnes, prompting active suspension and chassis work to manage the added mass.
  • The company set steep pricing of roughly €500,000–€550,000 with first deliveries due in late 2026 and reported suppliers and assembly at Maranello for key battery components.
  • Investors reacted coolly after the unveiling, with Ferrari shares falling about 6%, and analysts warned the high price and limited volumes mean the Luce is unlikely to shift the company’s overall sales mix as it targets roughly 20% EVs by 2030.