Overview
- Ferrari publicly revealed the Luce over the weekend, on Saturday, May 30, 2026, as its first production battery‑electric vehicle.
- The Luce uses an 800V architecture with a 122 kWh battery and four electric motors—one at each wheel—producing about 1,050 hp, a claimed 0–100 kph in 2.5 seconds, a 310 kph top speed, and a manufacturer‑claimed range of about 530 km.
- Design by LoveFrom, co‑founded by Sir Jony Ive, yields a five‑seat, four‑door layout and the largest Ferrari to date, a change that has provoked heavy online criticism and public rebukes from figures such as former chairman Luca di Montezemolo.
- Ferrari has opened order books for overseas markets with a listed starting price near €550,000, and it says production will begin in late 2026 with deliveries into late‑2026 and early‑2027; the launch coincided with a sharp fall in the company’s share price.
- The company frames the Luce as a low‑volume halo intended to attract wealthy EV buyers and inform a cautious electrification plan while preserving combustion and hybrid models, but the launch raises short‑term reputational and investor risks that could affect collector demand and Ferrari’s broader luxury‑lifestyle strategy.