Overview
- The Luce was revealed in late May and features four wheel‑specific electric motors, a 122 kWh battery with an 800‑volt architecture, about 1,050 horsepower and roughly 530 km of claimed range.
- Ferrari set a base price near €550,000 (about $640,000) and said production will start at its new sustainable E‑Building in Maranello in late 2026 with initial deliveries rolling into 2027 and strict, VIP‑first allocations.
- The car’s design was created with LoveFrom, led by Jony Ive, and its four‑door, five‑seat layout and minimalist styling provoked strong public debate and sharp criticism from some former company figures.
- Investors reacted quickly: Milan trading showed an immediate share drop in the high single digits after the presentation as analysts flagged concerns about costs, resale value and demand for ultra‑luxury EVs.
- Ferrari emphasized the Luce as a selective step in a broader, cautious electrification strategy that will coexist with combustion and hybrid models and aims for a limited share of EVs in its lineup by 2030.