Overview
- Ferrari publicly revealed the Luce at a launch in Rome on Monday and immediately opened orders while saying regular production will begin in late 2026 with deliveries into late 2026–early 2027.
- The Luce is Ferrari’s first production battery-electric car, a four-door, five-seat model with four motors, more than 1,000 horsepower, a top speed near 193 mph, and a price around €550,000.
- Design by LoveFrom led by Sir Jony Ive produced a minimalist, tech-forward look that drew heavy social-media mockery and criticism from former chairman Luca Cordero di Montezemolo.
- Investors reacted negatively, with Ferrari shares falling about 6% after the unveiling, and company executives framed the polarising reception as an intentional part of the model’s positioning.
- Ferrari says the Luce is a low-volume 'halo' to attract current EV owners and new customers in China as the company limits wider EV rollout to roughly 20% of its lineup by 2030, a move that could help reclaim Chinese buyers but risks alienating traditional Ferrari customers.