Overview
- Ferrari has set a provisional price of about €550,000 for the Luce, with people familiar saying the final figure could move up to 10% either way.
- Positioned above the Purosangue SUV, the Luce will debut publicly in Rome in May, with production slated for Maranello’s new E‑Building late in 2026 and first deliveries expected by late 2026 or early 2027.
- Chief executive Benedetto Vigna is prioritizing high margins and tight allocations to protect brand cachet, a bet made as wealthy buyers still weigh EV resale values.
- New comparisons highlight pressure on that pricing, with one analysis saying Lucid’s $250,500 Air Sapphire outperforms the Luce on acceleration, range, and top speed, noting the Luce’s quoted range uses Europe’s WLTP test rather than the stricter U.S. EPA standard.
- Reported specs and design cues include a quad‑motor setup targeting more than 986 hp, a 122 kWh battery capable of 350 kW fast charging, SK On battery cells, a screen‑light cockpit shaped by Jony Ive, and a disconnectable front axle for rear‑drive feel.