Overview
- Ferrari introduced the Luce name and showed the production-intent interior at a San Francisco event, marking the second phase of a staged rollout.
- The cabin was developed over five years with Jony Ive and Marc Newson’s LoveFrom, pairing precision glass and aluminum with mechanical switches, dials and toggles.
- Distinctive hardware includes a Gorilla Glass E Ink key that docks and changes color, a movable center display with a palm-rest handle, and an overhead launch-control knob.
- The driver binnacle uses overlapping Samsung OLED panels with a physical needle and moves with the steering column, a first for a range Ferrari model.
- Ferrari says the full exterior and final specifications will be revealed in May 2026 in Italy, and pricing has not been announced; the Luce is the brand’s first all-electric production car.