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Ferrari Names First EV ‘Luce’ and Unveils Jony Ive–Crafted Interior

A five-year collaboration with Jony Ive’s LoveFrom delivers a tactile, analogue‑influenced cockpit that rejects screen dominance.

Overview

  • Ferrari confirmed the Luce name and revealed the interior in San Francisco as phase two of a three‑stage launch, with the full exterior set for May 2026 in Italy.
  • The cabin, developed with LoveFrom, emphasizes physical knobs, switches and mechanical controls in place of large touchscreens.
  • The driver display is a steering‑column‑mounted binnacle using overlapping Samsung OLED panels, complemented by a 10‑inch center screen on a ball‑and‑socket mount with a built‑in palm rest.
  • Corning glass is used throughout, including a Gorilla Glass gear selector, and the E Ink glass key docks in the console to trigger a choreographed start sequence.
  • Previously disclosed targets remain in place: a quad‑motor layout with over 1,000 hp, roughly 530 km WLTP range, 350 kW DC fast charging, and pricing reported above €500,000.