Overview
- Ferrari revealed the Luce name and showcased the EV’s interior at a February 9 event in San Francisco, positioning it as the brand’s first fully electric model.
- The company says LoveFrom collaborated across five years on every dimension of the design, prioritizing mechanical buttons, toggles and knobs over large, central touchscreens.
- Key interface features include a stacked Samsung OLED instrument binnacle with a physical needle, a pivoting 10.12-inch OLED control panel with chunky toggles, and a glass volume knob.
- A glass key with an E Ink display docks in the center console to trigger a start-up sequence, while materials throughout include precision-milled Corning Gorilla/Fusion5 Glass and 100% recycled, anodized aluminum.
- Ferrari plans the full exterior reveal in Italy in May 2026, with pricing and complete performance specifications still undisclosed, though some outlets have reported an expected price above €500,000 that Ferrari has not confirmed.