Overview
- Ferrari announced on Tuesday that Massimiliano Di Silvestre will become Chief Marketing & Commercial Officer effective July 1, joining the leadership team and reporting to CEO Benedetto Vigna.
- Long-serving marketing chief Enrico Galliera is leaving after more than 16 years, a change the company described as a decision shared with Galliera and which will remove a principal steward of Ferrari’s brand at a sensitive moment.
- The leadership change follows the Luce production reveal in Rome, where tightly controlled press access, short supervised viewings and reported NDAs focused attention on the car’s exterior and helped fuel heavy design criticism.
- The Luce rollout provoked a sharp market reaction and broad negative social media response, with reports that Ferrari shares fell about 8% in the immediate aftermath and the company defending that orders were still being received.
- Di Silvestre brings over two decades in premium auto roles, most recently as president and CEO of BMW Group Italy, and his appointment could prompt changes to how Ferrari stages product reveals and manages commercial strategy as it pushes further into electrification under Vigna.