Overview
- Ferrari confirmed this week that Enrico Galliera will leave the company on July 1 and that Massimiliano Di Silvestre, the former head of BMW Italy, will succeed him.
- Galliera has run Ferrari’s global marketing, sales and customer allocation for limited models since 2010, giving his departure outsized significance for how the brand sells exclusive cars.
- The leadership move follows intense public criticism of the Luce, Ferrari’s first battery‑electric model, whose Jony Ive–designed styling drew social‑media ridicule and public rebuke from former chairman Luca di Montezemolo.
- Investors reacted to the Luce launch with notable share declines in Milan and New York, though Ferrari says it is receiving orders and has rejected claims that Luce buyers gain priority for future limited editions.
- Di Silvestre will take charge as Ferrari presses its staged electrification plan with the Luce positioned as a low‑volume halo model and an expected production window around late 2027, making communications and client relations his immediate priorities.