Overview
- RM Sotheby's sold the first production Ferrari Luce, known as Chassis 0, for $40 million at Monterey Car Week in a charity lot described by Ferrari and the auction house.
- Ferrari said it will donate all proceeds from the sale to The Ferrari Foundation to fund education initiatives in the United States.
- Multiple outlets reported the buyer as philanthropist Herbert “Herbie” Wertheim, though RM Sotheby's did not publish a buyer name and the auction house waived the buyer's premium for this lot.
- The chassis sold is a unique Tailor Made commission with a bespoke Mother‑of‑Pearl Semi‑Gloss paint and custom interior details, features that collectors prize and that helped push the price far above the Luce's standard list price.
- The result shifts attention from the Luce's controversial May debut and its early market backlash to questions about Ferrari's scarcity and personalization strategy, and the car will return to Maranello for final completion with delivery planned in Q1 2027.