Overview
- The first production Luce, designated chassis ZFF21BUA8T0338000 and sold as a Tailor Made one-off, hammered for US$40 million at RM Sotheby’s Monterey sale on Saturday.
- RM Sotheby’s ran the lot without reserve and waived the buyer’s premium, so the $40 million is the confirmed hammer price and the full donation amount to The Ferrari Foundation.
- The auctioned car returns to Ferrari’s Maranello plant for final assembly and is scheduled for delivery to the unidentified buyer in the first quarter of 2027.
- The Luce is Ferrari’s first production all-electric model with a quad-motor powertrain of about 1,035–1,050 hp, a 122 kWh battery and a claimed 0–100 km/h time near 2.5 seconds.
- The result breaks Ferrari’s recent record for new cars at auction and follows strong early demand for the low-volume Luce program despite earlier criticism of the model’s design and branding.