Overview
- The first Ferrari Luce, known as chassis 0, sold for $40 million at RM Sotheby’s Monterey car auction on August 15.
- Ferrari confirmed it will donate the full auction proceeds to the Ferrari Foundation to support educational programs.
- RM Sotheby’s did not officially name the buyer and press reports have identified him as American billionaire Herbert Wertheim.
- Ferrari describes the Luce as its first fully electric four-door, five-seat model with a 122 kWh battery, more than 1,050 horsepower, about 531 km range, a weight near 2.26 tonnes, and an artificial exterior sound system developed to reproduce driving character.
- The sale arrives as Ferrari prepares customer deliveries later in 2026, follows reported pre-orders and a mixed public reaction that earlier this year briefly pushed the company's stock down.