Overview
- A bespoke Tailor Made Luce identified as “Chassis 0” sold for $40 million at RM Sotheby’s during Monterey Car Week, and the winning bidder was not publicly named.
- The auction house waived the buyer’s premium so the entire hammer price will be donated to the Ferrari Foundation to fund education programmes.
- Ferrari confirmed the car will return to Maranello for homologation and final assembly and is scheduled for delivery to the buyer in the first quarter of 2027.
- The Luce is Ferrari’s first production electric model, listed from €550,000, and features four motors, about 1,050 cv, a 122 kWh battery and a claimed range near 530 km; its May unveiling drew sharp criticism and briefly hurt Ferrari’s share price.
- The $40 million outcome shows one-off, highly personalized EVs can fetch extreme collector premiums and follows Ferrari statements and reporting that early Luce allocations sold quickly and lifted the company’s guidance.