Overview
- Ferrari publicly rejected Bloomberg’s report on June 22, saying it is not requiring customers to buy the Luce EV to qualify for future limited‑series models and calling the story false.
- The Bloomberg account, published in mid‑June, said some dealers and collectors believed ordering the Luce could help preserve or elevate a buyer’s standing on Ferrari’s allocation lists for scarce models.
- The Luce is Ferrari’s first battery‑electric four‑door, five‑seat model, priced at about €550,000 and planned for production in late 2026 with deliveries into 2027 in most markets.
- Ferrari reminded dealers to sell the Luce only to buyers who genuinely want it and warned that forced or unhappy buyers would harm resale values and the brand’s exclusivity.
- The company says it is receiving interest but will not publish precise Luce order numbers until its second‑quarter results at the end of July, a report that will clarify demand and allocation effects.