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Ferrari Debuts Luce, Its First All‑Electric Production Car

The radical four‑door grand tourer has provoked public and investor pushback, prompting rivals to rethink electrification.

Overview

  • Ferrari unveiled the Luce as its first fully electric production model, a four‑door, five‑seat grand tourer designed with LoveFrom and led by Jony Ive.
  • The company published technical specs that include about 1,050 horsepower, a 122 kWh battery, an 800‑volt architecture with four independent in‑wheel motors, greater than 530 km range, and 0–100 km/h in roughly 2.5 seconds.
  • The Luce departs from Ferrari tradition with a minimalist exterior and synthetic amplified engine sound delivered through speakers and structure to recreate a motor feel.
  • Public criticism and political comments followed the launch and helped push Ferrari shares down by roughly 6–8% in Milan, erasing billions of euros of market value.
  • Ferrari executives defended the car and said they have received orders while competitors such as Lamborghini pointed to the episode to justify slower EV timetables and stronger emphasis on plug‑in hybrids.