Overview
- Ferrari has priced Luce, its first all‑electric four‑door five‑seat model styled under Jony Ive, at €550,000 and has begun taking orders from both existing clients and new buyers.
- CEO Benedetto Vigna said customers must see and drive Luce to grasp how it differs from other electric cars and argued that the high price reflects paid innovation across design and technology.
- The car’s look has prompted strong criticism, including from former Ferrari chairman Luca Cordero di Montezemolo, who warned the design could damage the brand’s legacy.
- Vigna acknowledged that Ferrari’s three‑phase rollout gave Luce intense publicity that may have amplified scrutiny, and he defended the staged approach as part of the launch process.
- Ferrari reiterated it will continue to produce multiple types of powertrains rather than fully abandon internal‑combustion models, a stance that preserves choice for traditional customers and limits how quickly the marque shifts its lineup.