Overview
- Volkswagen brand CEO Thomas Schäfer said he will bring back door handles and real buttons, rejecting touch-sensitive sliders in future models.
- Ferrari CEO Benedetto Vigna said touch buttons spread because they cost less for suppliers, estimating they are about 50% cheaper than physical switches.
- Ferrari plans a “phygital” layout in the Luce electric car with more physical controls for frequent tasks such as climate settings and steering wheel functions.
- Industry reporting explains why touch panels took off, noting they cut parts, simplify wiring, and let carmakers reuse the same hardware across different models.
- Coverage points to a broader shift as brands respond to customer and media complaints that touch-only setups are harder to use, with Hyundai moving back to buttons and Rolls‑Royce never leaving them.