Overview
- The fall/winter 2026 campaign was released Thursday and foregrounds Ferragamo’s shoe-making legacy with imagery that makes footwear the visual and narrative focus.
- Photographer Johnny Dufort shot models Anok Yai and Vittoria Ceretti in grand interiors while stylist Lotta Volkova contrasted glossy leather and fluid satin to modernize archival looks.
- The campaign debuts actors Jingyu Huang and Ning Chang as campaign faces after their recent appointments as global brand ambassadors, pairing them with established models to broaden cultural reach.
- Artist Willie Cole’s 1994 sculpture made of pumps is used as a central prop to amplify a shoe-as-art theme that creative director Maximilian Davis ties to Surrealist and Dada references.
- Alongside shoes, the images spotlight product stories such as the Cara bag and a new east-west Hug bag while revisiting signature constructions like the 1954 stiletto silhouette, the 1957 Opanka sole, and quilted Varina flats.