Overview
- Fendi publicly previewed the Baguette 26424 Re-Edition at a Madison Avenue activation that also introduced The Baguette Lab, a dedicated restoration and refurbishment service.
- The 26424 Re-Edition is presented as a softer, slouchier take on the original 1997 silhouette and was shown as part of Maria Grazia Chiuri’s recent collection.
- The Baguette Lab offers hands-on artisan stations for embroidery and repair, and Fendi says the program will expand nationwide in July as an aftercare option for vintage pieces.
- A star-studded crowd including Olivia Wilde and Blake Lively attended the New York event and interacted with both vintage and reissued Baguettes, highlighting the bag’s cultural cachet.
- The relaunch links product sales to preservation work and experiential retail, giving owners a way to keep long-lived pieces in use while helping Fendi monetize its heritage and support circularity.