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FEMSA Names New Spin Chief, Integrates Unit With Oxxo México, Halts Bank License Bid

The group pivots to partner-based credit, centralizing its digital customer ecosystem at Oxxo.

Overview

  • Rodrigo García Jacques takes over Spin as Juan Carlos Guillermety moves into an advisory role, with Spin reporting into Oxxo México leadership.
  • Spin will run the P&L of the so‑called Ecosystem 2.0 and centralize digital performance, covering active user growth, Spin Premia loyalty, and payment transactions.
  • FEMSA has postponed seeking a full banking license for Spin and will pursue lending opportunities through partnerships, while the wallet continues operating via Compropago as an IFPE under Mexico’s Fintech Law.
  • Following recent unrest, FEMSA closed about 6,000 Oxxo stores for a day and reopened more than 90% the next day, with roughly 300 locations still shut and no customer injuries reported.
  • As part of a broader restructuring, FEMSA targets expanding Oxxo’s store base by roughly one‑third over the next decade, deepening Spin–store synergies, deferring third‑party additions to Spin Premia, and delivering MXN 1.8 billion in efficiency gains by 2027 with MXN 800 million already realized.