Overview
- X’s antitrust suit against brands including Shell, Nestlé, Lego, and Mars was dismissed Thursday by U.S. District Judge Jane J. Boyle in Texas.
- The judge said X failed to allege harm to consumers required for antitrust injury, which meant the supposed boycott was lawful.
- The court dismissed the case with prejudice and denied X an immediate appeal.
- Advertisers tied to the Global Alliance for Responsible Media, a World Federation of Advertisers effort to set shared brand-safety rules, told the court their spending cuts were independent business choices.
- Boyle rebuked X’s requests for sweeping early discovery as a fishing expedition, closing this legal path even as other disputes over the platform and advertisers continue.