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Fecomércio Projects R$292 Million in Fortaleza and R$28 Million in Amapá for Father’s Day Retail

Regional spending estimates plus differing payment habits give merchants guidance on stock, promotions and service planning ahead of the August 9 holiday.

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Dia dos Pais deve movimentar R$ 292 milhões no comércio de Fortaleza, aponta Fecomércio - Negócios - Diário do Nordeste

Overview

  • Fecomércio Ceará estimates Fortaleza retail will see about R$292 million in Father’s Day sales with roughly 846,000 shoppers and a mean gift spend of R$268, a nominal 7% rise from last year.
  • The Instituto Fecomércio puts Amapá’s impact at R$28 million with an average gift cost of R$150 and 62% of surveyed consumers saying they intend to buy presents from the 400 people interviewed in Macapá.
  • Clothing is the top planned purchase in both markets, with 44.9% of Fortaleza intentions and 48% in Amapá, a signal for retailers to prioritize apparel and related categories.
  • Payment behavior varies sharply, as 74% in Amapá prefer à vista methods such as cash, Pix or debit while about half of Fortaleza purchases are likely on credit and 47.3% name credit cards, which will shape financing offers and promotions.
  • Surveys also show strong plans to celebrate the date with meals and gatherings, which should boost restaurants, supermarkets and delivery services and help merchants use the data to fine-tune inventory and marketing.