Overview
- Labels may state “no artificial colors” if products contain no petroleum-based certified dyes, even when colors from plant or other non-petroleum sources are used.
- The policy excludes any petroleum-derived colors, and use of the new labeling flexibility is voluntary for manufacturers.
- FDA approved beetroot red and broadened permitted uses of spirulina extract, bringing natural color approvals under the current administration to six.
- The moves advance the goal of removing petroleum-based synthetic dyes from the U.S. food supply by January 2027, following last year’s ban of Red No. 3 and reviews of remaining dyes.
- Consumer advocates warn the claim could mislead shoppers by covering non-petroleum additives such as titanium dioxide, while industry groups praised the change; the beetroot and spirulina actions stem from petitions by Phytolon and GNT.