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FCA Seeks UK Blocks on HTX in First Crypto Advertising Enforcement Case

The watchdog is turning to app stores and social networks to curb UK exposure, reflecting the hurdles of suing a Panama‑incorporated exchange.

Overview

  • The Financial Conduct Authority asked Apple, Google, and major social platforms to remove HTX apps and block the exchange’s UK-facing accounts.
  • Facebook, Instagram, and TikTok have restricted HTX pages for UK users, while accounts on X and YouTube remained accessible at the time of reporting.
  • The regulator’s High Court case, filed in October 2025, alleges illegal financial promotions under rules introduced in October 2023.
  • HTX has stopped new UK account registrations but continues to allow existing UK users to log in, and it has not guaranteed the restrictions will be permanent.
  • The FCA describes HTX’s ownership as opaque, says outreach was ignored, has sought permission to serve proceedings outside the UK, and notes this is its first such enforcement under the promotions regime.