Overview
- FC St. Pauli and apparel partner Puma officially revealed the club’s 2026/27 playing shirts, presenting a near-all-brown home kit and a predominantly white away kit with jagged brown graphics.
- Both kits are manufactured from 100 percent recycled material, a choice the club and Puma highlighted as part of a broader shift toward sustainable performance fabrics.
- The club explicitly positioned brown as an identity color, saying the shade is an intentional statement tied to the team’s century-long tradition.
- Retail details were published at launch: adult short-sleeve shirts cost €89.95, adult long-sleeve €94.95, and children’s shirts €69.95, with immediate availability through the FC St. Pauli fanshop.
- The release serves a dual purpose of signaling club identity and generating merchandise revenue as St. Pauli prepares to compete in the 2. Bundesliga, with designers describing the away graphics as a visual expression of dynamism and authentic, combative football.