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FC Barcelona Confirms €4 Million in Unused Club‑Branded Apparel in Storage

The stock was a contingency from the 2024 Nike standoff, leaving the club unable to use it without the brand’s consent.

Overview

  • Club officials confirm roughly 300,000 items were produced at an estimated cost near €4 million and remain in an industrial warehouse in the province of Barcelona.
  • The order was placed during fraught renewal talks with Nike as a plan B to ensure teams had kits, using club branding without the Nike logo.
  • Because the items are classified as technical garments under Nike’s exclusive rights, any sale or distribution would require Nike’s approval and none is planned.
  • Garments carry the Bihub Tech (Barça Innovation Hub) label, and football shirts examined by reporters show a retail tag price of €89.
  • Barcelona renewed with Nike in November 2024 in a deal reportedly worth about €1.7 billion through 2038, which included an intermediary commission reported by some sources at around €50 million to Darren Dein and later defended by club executives.