Overview
- The club presented the petrol-coloured away jersey at the Ecke Galerie on Wednesday, July 29, using the motto “Wo Wasser fließt, entstehen neue Perspektiven.”
- FC Augsburg says the shirt references the Augsburger Wassermanagement-System and is made from recycled polyester as part of its sustainability strategy.
- Midfielder Han-Noah Massengo took the campaign photos at the Wolfzahnau and selected images from the shoot are on display in his Ecke Galerie exhibition through August 8.
- CEO Michael Ströll described the campaign as unusually personal and said the Wolfzahnau location strengthens the link between the kit and Augsburg’s water heritage.
- Tabloid reporting has added unconfirmed claims that Massengo played a larger creative-director role and that the jersey goes on sale Thursday with a reported price of €89.95, but the club has not independently confirmed those retail details.