Overview
- The Confederation of Argentine Medium Enterprises (CAME) surveyed 189 stores on June 19–20 and reported a 0.3% year‑on‑year drop in Father’s Day sales at constant prices.
- More than 80% of retailers offered discounts, bank benefits or installment plans but those measures had limited effect because buyers prioritized bargains and protected household budgets.
- CAME’s weighted average ticket was $78,986 while independent projection by Focus Market put average spending near $62,000, reflecting different samples and methods rather than a single consensus figure.
- Sales were uneven by sector: bookstores and clothing rose about 2.1%, small gains appeared in appliances and footwear, and technology (-6.1%) and cosmetics (-3.8%) showed the steepest declines.
- Local reports from Rosario and Salta described last‑minute buying and strong reliance on promotions, underscoring four consecutive years of weaker Father’s Day demand and rising pressure on retailers’ margins from heavy discounting and online competition.