Overview
- Farmley unveiled the Healthy Snacking Report 2026 at the India Healthy Snacking Summit, based on responses from more than 6,000 consumers and published on Friday.
- Protein has moved into the mainstream of snack choice, with 86% of respondents saying it matters and 32% saying they would pay a premium for protein-rich snacks.
- Ingredient transparency is now a top purchase driver, with 62% ranking clear labeling as most important and 61% preferring natural sweeteners such as dates or jaggery over refined sugar.
- Demand is rising for specialised nutrition products, with over half of women interested in snacks tailored to menstrual-cycle needs and nearly 60% of parents willing to pay more for healthier children’s snacks.
- Shopping and packaging preferences are shifting: quick‑commerce platforms lead some purchases (31% prefer Blinkit) while 35% still cite shelf visibility, and consumers favour resealable packs (30%) and eco-friendly packaging (25%), signaling concrete retail and packaging opportunities.