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Fantastic Four: First Steps’ Posts Lowest Disney+ Debut for an MCU Film, per Nielsen

Nielsen’s TV-based panel counted 4.9 million five-day views, raising questions about how well the metric reflects total streaming interest.

Overview

  • Nielsen logged 556 million viewing minutes in the first five days, equal to 4.9 million Equivalent Completed Views, the weakest Disney+ launch for an MCU movie.
  • The film trailed recent MCU streaming debuts including Captain America: Brave New World at 6.4 million views and Thunderbolts* at 5.5 million.
  • Despite the soft streaming start, the movie earned roughly $521.8–$521.9 million worldwide, outperforming Marvel’s other 2025 releases at the box office.
  • Outlets note Nielsen’s TV-centric sampling may undercount mobile and device viewing, with alternate trackers showing stronger signals such as a No. 1 Disney+ movie ranking globally after launch and continued Top 10 placement.
  • Coverage cites limited Disney+ promotion and wider MCU fatigue as possible factors, with any talk of a sequel characterized as uncertain.