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Fanatics Touts 300 Million Views for Flag Football Classic as TV Ratings Disappoint

Measured audience on Fox fell short, prompting fresh scrutiny of how cross-platform “views” are counted.

Overview

  • Fanatics, which disclosed Wednesday that its inaugural showcase delivered “over 300 million views” across broadcast and platforms, cast the event as a digital success.
  • Sports Business Journal reported the Fox telecast averaged about 650,000 viewers, peaked at 909,000, and reached 2.8 million on linear TV.
  • Awful Announcing questioned the 300 million figure because it blends television, streams, and social video clips without clarifying unique viewers or time watched.
  • On the field Saturday in Los Angeles, Team USA dominated the three-team 5‑on‑5 event at BMO Stadium and quarterback Darrell Doucette III earned MVP honors.
  • The event was relocated from Riyadh to Los Angeles due to regional tensions, and its new date went up against March Madness, factors that likely hurt in‑person turnout and TV interest.