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Fanatics 'Blown Away' by Danhausen's WrestleMania Merchandise Sales

The surge has organizers considering a July Fanatics Fest appearance.

Overview

  • Industry tipster WrestleVotes reported that Fanatics was surprised by how much Danhausen merchandise sold during WrestleMania 42 weekend in Las Vegas.
  • The company restocked his items multiple times, according to the same report, which framed the demand as far above expectations.
  • WrestleVotes also says Fanatics is looking at adding the WWE newcomer to Fanatics Fest in New York City from July 16 to 19, a move that has not been announced.
  • Danhausen kept a high profile at WrestleMania without a match, briefly sharing the stage with host John Cena after attacking The Miz and Kit Wilson on Night 2.
  • His WWE run ramped up fast after a teased arrival before Elimination Chamber, with an in-ring debut on April 10 on SmackDown, and his short TV spots are now converting into strong retail interest through WWE’s partnership with Fanatics.