Overview
- Fanatics said it let Patriots and Seahawks fans down on availability, posting a public apology and accepting responsibility for stock shortfalls.
- The company cited an unprecedented surge in orders since Thanksgiving, estimating nearly 400% more jersey purchases from the two fan bases versus last year.
- Executives said team-color jerseys are being replenished daily, with alternate options offered and free returns available through Fanatics, NFL Shop, and team stores.
- Fanatics defended the alternates as identical to Nike’s replica Game jersey, while fans shared photos alleging poor construction, patch misplacement, and uninspired designs using #EndFanatics.
- Criticism has intensified because Fanatics holds the NFL’s exclusive consumer licensing for Nike adult products, and outlets note similar supply complaints surfaced during past Super Bowls.