Overview
- Created by a developer known as FlexasaurusRex in about 48 hours, MTV Rewind is an independent, non-commercial project with a site disclaimer stating no tie to MTV or Paramount.
- The web app organizes roughly 33,000-plus videos into decade feeds and legacy program channels including 120 Minutes, Yo! MTV Raps, Headbangers Ball, Unplugged, and a recreation of MTV’s first day in 1981.
- Its database draws on IMVDb while playback streams from YouTube, and the experience includes era-appropriate vintage commercials with no logins, targeted ads, or recommendation algorithms.
- Paramount shut down several 24/7 music-only MTV channels on December 31 in markets such as the UK, Ireland, Australia, and parts of Europe and Brazil, while flagship MTV services continue to air largely non-music programming.
- Paramount has not commented to outlets on the unaffiliated site’s use of the MTV name, and the project has quickly drawn thousands of users since launching in early January.