Family Feud Stunt Propels The Housemaid Past $140 Million as Sequel Advances

Overview

• Sydney Sweeney proposed a real-life Celebrity Family Feud appearance during filming, and Lionsgate quickly set it up, according to director Paul Feig.
• The cast’s Dec. 4 episode generated about 1.5 million video views in the linear window, per Talkwalker Social Content Ratings, amplifying awareness among female audiences.
• Opening Dec. 19 on a roughly $35 million budget, the film has earned more than $140 million and is projected to reach $225 million to $275 million worldwide.
• International momentum is strong, including about $18 million in France where it was positioned as an erotic thriller, with further rollouts slated for Germany on Jan. 15 and South Korea on Jan. 28.
• Sequel development is underway with reports it will adapt Freida McFadden’s second novel, while Variety notes return deals for Feig and Sweeney had not yet closed.