Overview
- The 3,000-square-foot flagship sits at 28 Rue Gambetta in central Biarritz and was designed with local architect Louise Pastres, with the doors set to open Thursday.
- The brand will run a month-long pop-up at the Merci concept store in Paris in April to introduce its collection to city shoppers.
- The Biarritz location features photography by local creative and Turbulente founder Julien Binet alongside localized product such as Biarritz-branded sweatshirts and co-branded espadrilles.
- Faherty cites Biarritz’s surf culture and laid-back spirit as a natural fit for its coastal lifestyle identity as it begins owned international retail.
- The company operates more than 80 U.S. stores, expects nearly 100 branded locations by the end of 2026, and has nine-figure revenues reported by media, with European wholesale already underway including El Corte Inglés and planned rollouts in Germany, Austria, Switzerland and France.