Overview
- The Athletic reported the promotional activity and the FA confirmed it is assessing the matter involving the Aston Villa goalkeeper.
- Martínez has served as Bplay’s principal ambassador in Argentina for about 18 months, appearing in campaigns that also featured his brother.
- Bplay lists markets on the Premier League, FA Cup and Europa League, creating a potential conflict because Martínez competes in those tournaments.
- A comparable case in 2019 saw Yerry Mina fined £10,000 and formally warned for appearing in a betting advert while playing in England.
- Neither Martínez nor Aston Villa has commented, and current reporting indicates any outcome is likely to involve a financial penalty rather than affect his availability, as the Premier League moves to end front‑of‑shirt betting sponsors from 2026/27.