Overview
- The five-year exclusive U.S. deal begins this season, ending ESPN’s run that peaked at about 1.3 million viewers per race in 2025.
- Stefano Domenicali touts Apple’s ecosystem to embed F1 across devices and apps, with plans to tie F1 TV subscribers into Apple TV offers.
- Race weekends will stream on Apple TV, and select events will screen in IMAX theaters, reflecting a push into nontraditional distribution.
- Motorsport.com reports the U.S. rights are valued around $140 million per year, a figure not officially disclosed by the parties.
- Nielsen data show Apple TV accounts for less than 0.5% of U.S. TV viewing and analysts expect a possible short-term audience drop compared with ESPN.