Overview
- Agents will syndicate premarket listings to Realtor.com, Homes.com and ComeHome through Zenlist, with participation permitted only when sellers authorize it.
- The move follows Zillow’s debut of Zillow Preview with five broker partners a day earlier, underscoring competing routes for premarket visibility.
- eXp says any portal may receive its listings on equal terms, contrasting with exclusive arrangements reported for Zillow and Redfin.
- Realtor.com and Homes.com executives praised the plan as aligned with MLS transparency and beneficial for early price discovery.
- eXp estimates the exposure could reach more than 170 million monthly viewers, and ComeHome leverages HouseCanary’s integration to surface listings in select Google Search markets.