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Exclusives Still Lead Console Choice, New Survey Finds

The findings are prompting platform holders to revisit how widely they release first‑party games.

Overview

  • Circana’s Q1 2026 survey of 2,500 US players found 41% say console‑only games are why they use a console, making exclusives the top stated factor.
  • The share citing exclusives fell eight points from 2025, while 38% pointed to friends and family on the same system as a key reason to stick with a platform.
  • Engagement data from Circana shows most‑played titles are cross‑platform mainstays like Fortnite, NBA 2K26, Roblox, and Call of Duty, which draw players week after week.
  • Industry reporting says PlayStation and Xbox are reassessing recent PC and cross‑platform moves, with new Xbox chief Asha Sharma saying she will take time to decide and no formal policy changes announced.
  • Coverage notes mixed results from ports and releases across systems, including underwhelming PC sales for some PlayStation hits and past PS5 sales spikes tied to big exclusives, helping explain the renewed focus on where games launch.