Overview
- The startup opened preorders for Button at $179 with a stated December shipping window.
- Button activates only when pressed, speaks answers through a built-in speaker, pairs to earbuds or smart glasses over Bluetooth, and uses a phone’s internet connection via Bluetooth.
- WIRED’s demo showed replies landing in about a second and a press-to-interrupt control that stops the voice response midstream.
- The device is iOS-only at launch and offers a paid tier called Button AI Pro for $7.99 per month, though Gizmodo notes the company has not detailed which features require a subscription.
- Founders Chris Nolet and Ryan Burgoyne, who worked on Apple’s Vision Pro, pitch Button as a phone companion, while 9to5Mac and Gizmodo point to recent AI wearable flops like Humane’s Ai Pin and ask why this isn’t just a smartphone app.