Overview
- Evil Genius Beer Co. said it bought 21st Amendment’s brands and national distribution rights and has restarted shipments, with cans already back in California, New Jersey, and Pennsylvania.
- The company is brewing the beers through partner facilities and, according to the Inquirer and the San Francisco Chronicle, did not acquire the San Leandro plant, though one outlet reported otherwise.
- Co-founder Luke Bowen described the price as a seven-figure deal under a nondisclosure agreement that blocks more detail.
- Test batches began in December and full brewing resumed by late February to relaunch staples like Hell or High Watermelon with no changes to recipes or packaging.
- The deal reflects a lean model in a contracting craft-beer market by using regional partners to cut freight and fixed costs while leaning on 21st Amendment’s existing shelf space and name recognition.